Globalisation of Culture through the Media (Summary)

Summary
In Kraidy's article, "Globalisation of Culture through the Media", he discusses about the debate between the contribution of mass media on the globalisation of culture and the idea of cultural imperialism. While some believe that the free flow of information across borders is beneficial, others argue that Western culture has overpowered other cultures. Kraidy then introduces the idea of cultural hybridisation, whereby new cultures are created by adapting foreign cultures into existing ones. According to him, this is pre-existing and through mass media, there is an analytical shift from cultural imperialism to globalisation.