Reader Response (Draft 1)

In Kraidy's article, "Globalisation of Culture through the Media", he discusses about the debate between the contribution of mass media on the globalisation of culture and the idea of cultural imperialism. While some believe that the free flow of information across borders is beneficial, others argue that Western culture has overpowered other cultures. Kraidy then introduces the idea of cultural hybridisation, whereby new cultures are created by adapting foreign cultures into existing ones. According to him, this is pre-existing and through mass media, there is an analytical shift from cultural imperialism to globalisation.

When Kraidy wrote about the role of transnational mass media in impacting cultures all around the world, he made a point of emphasising that this role is a substantial one, and that hybridity already exists among cultures. I find myself agreeing with his point as indeed, the advancements in technology in the modern era has aided the exchange of information without the restriction of geographical boundaries. 

Examples of hybridity among cultures are aplenty. McDonald's, the biggest fast food chain in the world, has successfully established itself by adapting its menus to suit the taste and preferences of the locals. To gain a foothold in India where Hindus do not consume beef and Muslims, pork, McDonalds has introduced a mutton-based Maharaja Mac and Vegetable McNuggets to its menu. Its advertising campaign "I'm Lovin' It" has also been advertised internationally but adapted according to the cultures involved.